What Can Tom Hanks Teach You About Link
If you are
totally confused as to what people are
talking about when they
talk about building links and doing
local directory marketing, and if you’re
a fan of the movie "Cast Away" with Tom
Hanks, then I've got a beginner-friendly
article that just may drive things home
As a new or old website owner you know that a getting your website
found can be awfully lonely. Your
website sits by itself on the World Wide
Web like a gorgeous but deserted island
sits in the middle of the huge ocean.
You're sort of like Tom Hanks in the
movie "Cast Away" when he was stranded
on that deserted island.
When you first launch your website,
likewise, no one knows that it's there.
You post information and you think you
might as well be talking to yourself.
You start to go stir crazy after a while
because you want someone to interact
with, kind of like Tom Hanks did in that
Remember how that volleyball he found
became his closest confidant?
Let's not let it get that far...
Website owners can learn a lot about
building a successful website by the way
Tom Hanks handled his isolation problem
in the movie "Cast Away".
You Can't Survive Without Links
I supposed Tom could have lived on that
island all by himself indefinitely, but
the thought of it was torture to him. He
said to himself: "I can't live like this
-- I need to get in touch with
In the same way, you say about your
website, "I want people to find out
about my website
I can't just sit here twiddling my
thumbs waiting for a random person to
accidentally come by.
I need to take action..."
Tom's Raft Is like Your Links
What did Tom do to solve his problem? He
built a raft. His plan was to build a
raft and then use the raft to put him in
touch with civilization.
For Tom, his very survival was riding on
the success of that raft. If the raft
wouldn't float or if it was not sturdy
enough to withstand the waves of the
sea, then he would either die out in the
ocean or be permanently stranded on his
The links that you build when you submit
your website information is like the
raft that Tom built. How is that?
1 - The raft was a means of traveling
from one point to another.
Similarly, a link is a means of
traveling from one spot on the internet
to another. If you click on any link, it
will take you from the page that you are
looking at to another location on the
When you create links to your website,
you are creating a means of transporting
visitors to your website. Without this
method of transport, your website will
remain unknown and isolated.
2 - The raft positioned Tom so that
he would be noticed by others.
Tom built his raft and set out on the
high seas. For a long time there was no
one in sight, but eventually his raft
floated beside a huge cargo ship that
noticed him and pulled him out of the
Likewise, the links that you build when you submit articles put
your website in a position of being
noticed by Google and the other search
engines. Search engines evaluate your
links to determine what your site is
about, what words it should rank for,
and where to place your site in their
Then, the search engines bring your
website to the attention of people who
are searching for the type of
information that you have at your site.
Google is the huge cargo ship.
The cargo ship united Tom with his
family and friends. Google unites your
website with the people who you want to
become your customers.
AD e NET
e Card & S H O P O N L I N E cde
connection raft to search engines.
www.cdecard.com is a local community
( Pittsburgh PA ) shopping, information
directory. linking local customers to
your business. S H O P O N L I N E cde
adds world wide web marketing,
giving our network members the best of
Options & Rates
Getting Connected Takes Time...
Tom floated around on the raft for a
long time before his raft was noticed by
the cargo ship.
In the same way, you start building
links by submitting your website, and
even after you build links to your site,
you will also "float around" waiting for
Google to notice the links that you have
created. It can take somewhere from
three to six months for Google to
calculate the new links that you build
and adjust your website's ranking.
During that time of waiting, like Tom,
you just need to be patient and perhaps
get a quick start with
S H O P O N L I N E cde
I hope this unconventional link building
illustration has been helpful to you in
understanding what links are and why
it's important that you build them for