Online Ad Spending to Reach $50 Billion in 2015 - Up
From $26 Billion From 2010
Analysts have pegged the Online Ad spending to
reach an all time high of $50billion in 2015.
Thanks to a surge in banner Ad marketing, from the
likes of Google and Yahoo. $50b is a total of nearly
double of last year's online ad spending of $26
Billion.
For a long time everyone has known that Internet
marketing is on a high, and is on a steady increase,
but this statistic really highlights the rate in
which internet marketing is growing.
This growth can simply be put down to the massive
growth in Internet traffic over the last few years,
in which is being pushed by the advancements in
technology.
For the first time ever Smartphone sales have over
taken dumbphone sales, putting the internet into the
hands of a huge percentage of the world.
Getting your brand/company's name on the Internet is
becoming more and more relevant and essential. In
the coming years you're going to find that if you're
not on the internet, your business is going to
become irrelevant.
Just look at today, online stores has had an impact
on physical stores; Digital Music sale has heavily
affected physical sales, now even 2% of American
couples met online through dating websites. It's
becoming an ever increasing digital world. Embrace
it or be left behind.
Back to my original point about online Ad spending,
there are lot of websites out there and making your
website seen is becoming ever increasingly harder.
So buying into a good online marketing is just about
one of the best things you can do to make sure your
website is successful.
Personally I think the best three online marketing
tools, are: Search engine marketing, Social media
marketing, and Pay per click marketing.
Search engine marketing - There is a good
chance when you have been browsing the internet
looking for something, you have used a search
engine, be it Google, Yahoo, Bing; which ever is
your preference.
The website you clicked and potentially went on to
spend your money on was one of the first pages on
the results. So it only makes sense for you to want
your website to be ranking right at the top of
relevant search queries.
The way you can do this is by having your website
Search engine optimized, a developer will work on
your site making it appear higher up the rankings.
Pay Per Click - PPC is those banners and
adverts you see at the sides of pages. Paying to
have an advert is a great way of getting your brand
image and message across. Making your ad as
colourful and as interesting as you want.
Typically you only spend on every time someone
clicks your banner, hence the name PPC.
Social Media - creating a social profile for
your company can be hugely beneficial. The main two
social media networks for this would be Facebook,
and Twitter.
With a business Facebook page you can keep your fans
up today with latest news on your business, host
competitions and events to help with repeat custom
and retaining brand loyalty.
Twitter is great too because you can reach out to
brand new customers, and inform new people of your
business that would have not heard of your company
before.
So this is where all of that money is going, into
funding all of these online marketing routes.
Internet marketing is an immensely fast growing
business; new marketing opportunities and options
are springing up all the time, keeping on top of it
and staying relevant online is going to be the most
important thing innext few years.
Mark my words, if you don't, you'll disappear.
About the Author: Julie A Smith - Digital
Clicks is an
internet marketing agency utilising the
internet through SEO, PPC, SMO, Web Design and
Online Reputation Management to help your business
make more money and generate more enquiries.
